High-end Doors and Windows 360° Rebranding Program
定位 - 设计 - 摄影 - 宣传
In the increasingly fierce doors and windows market, the clear and definite brand positioning of doors and windows enterprises is actually the foundation of building enterprise brand and the prerequisite of successful brand management.
Identifying the brand positioning of the doors and windows enterprises, not only can drive the development of the brand building but also can make the enterprise stand out from the doors and windows market with serious “homogeneity” problems.
Under the influence of the decelerated growth of Chinese economy and the rise of customization and Internet E-commerce, the high-end doors and windows industry intensifies reshuffle and face more opportunities and challenges. Therefore, only grasping the future development trend of doors and windows industry and making timely transformation and adjustment, can the enterprises really win the initiative.
Behold believes that the first step of doors and windows enterprises transformation and adjustment is to make brand positioning. Because it is the basis for brand building and a prerequisite for successful brand management.
Brand positioning is to establish an internal relation between the brand and the target consumer group. Once choosing target market, the doors and windows enterprises shall design and shape their own corresponding products, brands and enterprise image, to win the recognition of target consumers.
The purpose of brand positioning is to transform the product into a brand for the correct understanding of potential customers. The successful brands have one common feature, and that is to connect the brand function with consumer psychological needs in a consistent manner and then deliver the brand positioning information to consumers in this way.
Our strength is the brand integration and building.
What is Behold?
What is Behold?
Behold is an independent brand strategy-oriented consulting company integrating brand positioning and design.
The value of Behold is to innovate brand image for excellent enterprises and make the brand the most valuable enterprise assets.
Behold is committed to discovering the emotion/value/culture connections among consumers, products and businesses. As a result, we have successfully served Top 500 famous enterprises such as China Southern Airlines, China Resources Group, ZTE, Huawei Technologies, China Merchants Bank, etc. And their brand and culture is playing influence all the time.
Adhering to the attitude of "everything is the brand", the brand values created by us for customers also receive social recognition. Behold brand projects have won the gold medal of The First "National Arts Cup" China Mainland, Hong Kong and Macao and Taiwan Design Invitation Exhibition of the visual communication group, the gold medal of The Second Bauhaus International Design Competition of the professional group, the gold medal of Guangdong Star Design Grand Award of the brand logo group and silver award in VI planning group, etc., getting the praise of creative professionals from Guangdong and even all over the country.